Paper Traders, Eugene Oregon




Description: Paper Traders

This store was located in 5th Street Public Market (a local urban mall). I worked with the Marketing Manager to help tenants of the Market present a visual merchandising plan that fit with the direction of the Market. Not all family owned and operated shops have innate talent for this, that’s where I came in! 

This was a very hands-on project. I evaluated their stock and fixtures, designed a visual merchandising plan, and then closed the store for 2 weeks as it was gutted, painted, and the fixtures were assembled and painted (In the owners garage! Welcome to small business ownership!). After that, I put humpty dumpty back together again. I placed every single fixture and stock item in the store! Whew. Tiring, but a great final result. 

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